Growth Marketing Professional

12 weeks
27th May 2024
100% online learning
Certified Digital Marketing Professional

Course overview

The Department of Jobs, Precincts and Regions (DJPR) is focused on growing Victoria’s economy and ensuring it benefits all Victorians by creating more jobs for more people, building thriving places and regions and nurturing inclusive communities.

The Growth Marketing Professional course covers all the fundamentals including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition and program management to make you a master of growth. You’ll also learn about customer success, front end development and marketing automation to help you
become a complete growth hacker.

Become proficient in digital marketing strategy, social media, Google paid search (PPC),
email marketing, Google Analytics, content marketing, search engine optimisation (SEO), and display and video advertising.

Lumify Group is the largest provider of vendor ICT training in Australia and trains over 16,000 students each year.

Lumify Group launched Lumify Learn to provide those looking to enter the ICT industry with the most contemporary and future-focused skills to succeed in the industry.

We are proudly partnering with the Victorian Government on their Digital Jobs program to build the state's digital workforce by upskilling mid-career Victorians like you, transitioning into digital careers.

The benefits of completing Lumify Learn's Growth Marketing Professional Course

Become proficient in digital marketing strategy, social media, Google paid search (PPC),
email marketing, Google Analytics, content marketing, search engine optimisation (SEO), and display and video advertising.

Connect with our carefully selected group of experts in the field, whose role is to mentor you through your course.

Launch your career with a globally recognised certification, highly respected by employers.

We developed a learning plan to help you succeed in this program and you can access the learning platform for up to 12 months.

Access a variety of tailored learning experiences, such as video content, quizzes, live labs, expert led webinars and more.



Course Structure

Growth Marketing Professional
12 weeks
100% online learning
Certified Digital Marketing Professional

This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip you with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy.
• Introduction to Digital Marketing, Connecting with Customer through Inbound and Outbound Marketing, Digital and Cultural Research
• Content Marketing Concepts and Digital Marketing Strategy
• Explore key social platforms for Digital Marketing, Develop Data-Driven Audience and Campaign Insights
• Email Marketing Fundamentals, Learn How to Manage and Segment the Data, Test Headlines, Maximise Rates and ROI
• Marketing Automation and the concepts of Data Management Regulations

  • Job ready personal development skills and assessments

  • Front-End Development for Website Optimisation, Customer Success Management Fundamentals, Growth Hacking Tools and Project Management Frameworks

  • Access to sourced content from Digital Marketing Institute, the global certification standard in Digital Marketing education, including lifetime membership, practical activities, real-world scenario templates, toolkits and much more



Enrolment information

The course requires no prerequisites; even if you are brand new to the industry, with the right attitude and appetite to learn, you will be able to join the course. If you are interested in this course, get in touch with your mentor at the Digital Skills and Jobs Program to enroll.

Tech Requirements

While there are no prerequisites for the course, you will need to have access to a laptop or desktop computer with a reliable internet connection.

Support

Lumify Learn mentors will be available for 1:1 sessions to support your studies and ask any questions about your career goals and industry.

Your Mentor

Your mentor is an award-winning, experienced IT professional with over 25 years of hands-on experience in the industry.

What happens next?

Click here to download the course brochure for detailed information. If you have any questions about the course, please send us an email at [email protected].






When you are ready to enrol, please contact your Digital Skills and Jobs Program mentor at Hudson to select this course.






Payment information

If you have any questions about the course, please send us an email to [email protected] and our course advisor will call to chat.



Tech Talk

Talk to an advisor

Request a callback from one of our advisors to ask questions or discuss about your study options.

100% online learning

Our industry-leading ICT courses and web-based learning environment are available to you 24/7.

Payment Plans

Contact us to learn more about our flexible monthly payment plans.

With options ranging from 8 to 24 months, you can start paying as little as $58.46 per week.

Support every step of the way

Our team will make sure you finish what you start. Our Trainers, Mentors and Student Support Team will be there for you at every step.