5 Reasons Why You Should Study Digital Marketing This 2024

Are you interested in learning how to reach and engage customers online? Do you want to acquire the skills and knowledge that are in high demand in the digital era? If so, you need to study digital marketing. Digital marketing has become a vital strategy today for businesses to promote their products, services, and brands online to potential customers. This dynamic field requires a deep understanding of consumer behavior, data analysis, content creation, and strategic planning.

In this blog, we will explore five reasons why it’s crucial to study and pursue a career in digital marketing in 2024. Additionally, we'll discuss how Lumify Learn can help you kickstart your digital marketing journey.

Why Should You Study Digital Marketing This 2024?

Reason #1: Growing Demand for Digital Marketing Skills

Businesses and individuals are increasingly relying today on digital platforms and online marketing channels to reach and engage their target audiences. As such, the demand for digital marketers has grown. According to SEEK, the industry is expected to grow by 11.4%.

Some of the most in-demand digital marketing skills today include:

• Search Engine Optimisation (SEO): This involves optimising websites and content for better ranking and visibility on search engines.

• Content Marketing: This involves creating and distributing relevant, valuable, and engaging content to attract and retain a target audience.

• Video Marketing: This involves producing and promoting videos that showcase a brand, product, or service in an appealing and persuasive way. People typically spend 17 hours a week watching digital videos, making video marketing a skill worth learning today.

• Marketing Analytics: This skill involves collecting, analysing, and interpreting data to measure and improve the performance and impact of digital marketing campaigns.

• Social Media Marketing: This skill involves managing and growing a brand’s presence and reputation on various social media platforms. With Australia being home to 21 million social media users, having a solid understanding of social media marketing is becoming increasingly important.

Reason #2: Good Salary Packages

Aside from a high demand in digital marketing skills, professionals in this field can also enjoy attractive salary packages. Here are just some of the average salary packages you can get from a career in digital marketing, according to SEEK:

• Digital Marketing Manager: $110,000

• Social Media Manager: $80,000

• SEO Manager: $110,000

• Content Marketing Manager: $105,000

• Product Marketing Manager: $125,000

• Brand Marketing Manager: $95,000

And as professionals gain more experience and expertise in their roles, their earning potential can increase significantly. They can also gain other benefits, such as professional recognition, career advancement opportunities, and job security. That’s why it's important for digital marketers to continuously enhance their skills and stay updated with industry trends.

Reason 3: Digital Marketing Combines Creativity and Hard Work

Digital marketing offers a unique opportunity to blend your artistic vision with goal-oriented outcomes, making it a field where creativity and strategic planning can go hand in hand. While formal education in digital marketing equips you with a solid understanding of its principles and methodologies, it is your own creativity that truly brings campaigns to life.

For instance, on a digital marketing project, you might be tasked with creating visually appealing graphics, producing compelling video content, or curating engaging social media posts. These artistic elements not only capture the attention of your target audience but also convey the brand's message in a memorable way. Your creative skills allow you to craft captivating stories and design visually stunning campaigns that resonate with consumers and drive desired actions.

Moreover, digital marketing requires constant innovation and out-of-the-box thinking to stand out in a crowded digital landscape. As a digital marketer, you are free to explore new ideas, experiment with different formats, and push creative boundaries. By infusing creativity into your digital marketing efforts, you have the power to create impactful campaigns that leave a lasting impression and drive business growth.

Reason #4: You Learn to Gain Important Business Insights

The world of digital marketing is more than just creating and launching advertising campaigns with blind optimism, as it also involves learning from the results of your campaigns. By analysing the data generated from your digital marketing efforts, you gain valuable insights into the performance and impact of your campaigns. This information allows you to understand customer behavior, preferences, and trends, enabling you to make informed decisions and optimise your marketing strategies.

Fortunately, digital marketing courses like the one Lumify Learn offers will teach you how to do just that. These programs will teach you how to effectively analyse and interpret data from your campaigns. You will learn how to track key performance indicators (KPIs) like website traffic, click-through rates, conversion rates, and customer engagement metrics. Through hands-on exercises and practical assignments, you will gain proficiency in using analytics tools and platforms to extract meaningful insights from the data.

Reason #5: Digital Marketing Is a Constantly Evolving Industry

Digital marketing is a constantly evolving field. Before, social media platforms like Facebook and Instagram were mainly used for brand awareness and engagement. But now, these platforms have become powerful advertising and sales channels, driving significant revenue for businesses.

By studying digital marketing in 2024, you'll be equipped with the skills and knowledge needed to navigate the ever-changing landscape of the industry. You'll learn about the latest tools, platforms, and strategies that are shaping the digital marketing landscape.

And as you gain experience and work on different projects, you'll have the opportunity to expand your skill set and explore new areas of digital marketing. Continuous learning and staying updated with industry trends ensures that you remain competitive and valuable in the job market.

Looking To Get Ahead in Digital Marketing?

As you can see, digital marketing is one of the most promising career paths today. It offers endless opportunities for growth, creativity, and success, making it an exciting field to explore and master.

As mentioned, Lumify Learn offers a Growth Marketing Professional (GMP) course. This 3-month program delves into both theoretical and practical knowledge to foster and expand one's brand. Students will concentrate on social media, data analysis, marketing automation, SEO, and other relevant areas, enabling them to develop the necessary technical, digital, and soft skills for success in the field.

The GMP course is delivered 100% online, so you can study wherever you are and balance your studies with your personal and professional commitments. And through our Lumify Edge program, you will have the opportunity to connect with industry professionals and potential employers who are actively seeking digital marketing professionals.

Take the leap to a better future. Enquire with us today.