You’ll gain practical experience with tools like Google Ads, Meta Business Suite, Canva, and SEO platforms. You'll also explore AI tools such as ChatGPT, Copilot, Ideogram, Midjourney, and AI-powered analytics used by leading marketing teams today.

The digital marketing landscape is evolving rapidly, and AI is changing how marketers work. This course teaches you future-ready skills using the latest tools in automation, content generation, customer targeting, and performance optimisation to help you stay competitive.

Unlike traditional courses, this program is built around the latest AI-driven marketing strategies. You’ll learn how to use tools that top marketers rely on today, giving you a competitive edge in SEO, content creation, campaign management, and data analysis. All of this is delivered in a flexible online format.

This course focuses on teaching you how to use leading AI tools in digital marketing. You’ll get hands-on experience with platforms like ChatGPT for content generation, AI-powered analytics tools for performance tracking, and automation platforms to streamline campaigns. These are essential skills for modern marketers.

Lumify Learn’s AI-Powered Digital Marketing Professional course covers all the technical and practical skills required in today’s digital marketing role. These areas include (but are not limited to):  

1. DMI Certified Digital Marketing Professional: Foundational knowledge of AI and digital marketing knowledge.
   Key skills include:  

   • Understand how the evolution of digital and AI tools and techniques are impacting the business landscape.​ 

   • Use AI-powered marketing and content marketing to build brand awareness and engage with customers.​ 

   • Employ SEO, PPC and display advertising tactics and AI tools to drive traffic and awareness.​ 

   • Design, implement, and monitor effective email marketing campaigns​. 

   • Use analytics tools to optimise marketing efforts and make data-driven decisions​. 

   • Develop, plan, and implement comprehensive digital marketing strategies, with the help of AI tools, tailored to specific business goals and target audience.

2. DMI Advanced AI in Digital Marketing: The importance and practical hands-on artificial intelligence (AI) in digital marketing.
   Key skills include:

   • Learn AI-driven marketing strategies, predictive analytics, and automation. 

   • Use AI for content creation, research, and customer journey mapping. 

   • Optimise SEO, PPC, and social media with AI tools like ChatGPT and other AI tools. 

   • Explore AI ethics, transparency, and responsible AI applications.

3. DMI Social Media Strategy with AI: Provides a practical experience with leveraging AI in Social Media performance.
   Key skills include:

   • Utilise AI to enhance social media content creation and strategy. 

   • Optimise campaigns across different social media platforms 

   • Leverage AI tools for audience insights and community engagement. 

   • Apply AI for scheduling, automation, and ad performance improvements.

The AI-Powered Digital Marketing Specialist course is ideal for experienced digital marketers or individuals who are digitally savvy and comfortable with a fast-paced, tech-driven learning environment. There are no formal prerequisites, but a good understanding of digital marketing concepts is recommended to get the most out of the course. If you're eager to explore how AI is transforming marketing strategy, this course is a perfect next step.

Completing this course prepares you for various roles and pathways, such as:  

• Digital Marketing Specialist: Develops and executes data-driven digital marketing strategies across various channels to enhance brand visibility and engagement. 

• Social Media Strategist: Develops and executes content strategies across social platforms to build brand awareness, engage audiences, and drive business goals through data-driven insights and creative campaigns. 

• Digital Marketing Assistant: Supports digital marketing efforts by handling administrative tasks, content updates, and social media management. 

• Campaign Manager: Plans, executes, and optimises marketing campaigns across various channels to meet strategic objectives, manage budgets, and ensure performance targets are achieved.

A good digital marketer is skilled at leveraging driven strategies and optimising campaigns across multiple platforms leveraging today’s AI tools. Key skills include: 

• AI-Powered Marketing: Utilising AI tools for content creation, research, and automation. 

• SEO & PPC Optimisation: Enhancing search rankings and ad performance with AI-driven insights. 

• Social Media Strategy: Managing and engaging audiences across different social media platforms. 

• Google Ads Mastery: Proficiency in search, display, video, and shopping ads with AI enhancements. 

• Data-Driven Decision-Making: Applying predictive analytics for targeted marketing strategies. 

• Adaptability & Ethics: Staying updated on AI advancements while ensuring responsible and ethical use.