Discover the day-to-day responsibilities, required qualifications, and common skills of a marketing project manager. Explore statistics on industry growth, salary potential, and highest-paying sectors.
Overview
Marketing project managers specialise in planning, executing, and managing a company’s marketing projects; working with strategists, content creators, and the marketing director to achieve the goals of marketing campaigns.
Those in the role are responsible for delegating tasks among team members; setting project budgets and deadlines; and liaising with external vendors. They work closely with content writers and graphic designers to produce to the necessary marketing materials – sometimes outsourcing these tasks to freelancers, if necessary.
As project managers, these professionals are also required to have a solid grasp of basic project management theory and its best practices, alongside soft skills such as leadership, interpersonal communication, time management, and conflict management.
As a subset of project managers, marketing project managers can look forward to a projected 6.2% job growth in the next five years, according to SEEK statistics.
Key Skills
Technical marketing expertise, including knowledge of common practices, strategies, and digital tools/channels
A strong project management skillset; including time management, prioritisation, organisation, resource management, and delegation skills
Ability to work in a high-stress environment with strict deadlines, tight turnarounds, and multiple, simultaneous projects
Excellent communication and leadership skills
A creative vision and innovative ideas, paired with solid business skills
A strong understanding of customer service and improving customer experience
Quick Facts
Marketing project managers can find work in most regions of Australia, with New South Wales and Victoria currently holding the largest share of workers. Weekly salary potential is currently higher ($1,737) than the all job average ($1,460) with most employees working full time.
Salary Range
$56,000 - $110,000 (Median: $78,000)*
*Source: Payscale
Average Weekly Hours
44 hours (vs. all jobs average of 44 hours)*
*Source: Job Outlook
Main Industries
Professional, Scientific and Technical Services; Wholesale Trade; and Retail Trade
Most Common Qualification Level
49.5% hold a Bachelor’s Degree
STUDY PATHWAYS
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ICT40120 - Certificate IV in Information Technology (Networking)
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ICT50220 – Diploma of Information Technology (Advanced Networking)
Cloud Computing Certified Professional
*Sources: payscale.com.au and joboutlook.gov.au – All information is to be used as a guide only, and are accurate at the time of publication.
