As the Head of Marketing for Lumify Group, Yusuf leads our marketing strategies across all brands and markets. He focuses on driving brand awareness and cultivating connections with customers and students, resulting in deeper customer loyalty and continued sales growth.
Yusuf brings a wealth of knowledge to the Lumify Group team with over 15 years of senior marketing experience in both B2B and B2C. He has held key leadership positions in fintech, EdTech, SaaS, and telecom, building brands, creating marketing plans, and boosting sales and customer loyalty for both new and established companies.
In his last role as Head of Marketing at TPG, Yusuf played a pivotal role in launching the TPG Telecom enterprise brand and constructing the entire digital marketing ecosystem for the business. He has also contributed his expertise at Sentral (now Global Payments) as the Head of Marketing and was responsible for leading the B2B growth marketing strategy across three diverse business units.