Overview
A Social Media Strategist is responsible for developing and implementing strategies to enhance a brand’s presence on social media platforms. This role involves analysing market trends, creating engaging content, and managing social media campaigns to drive brand awareness and customer engagement.
Professionals in this position must stay involved in digital trends and possess a solid understanding of various social media platforms, including their algorithms, user demographics, and best practices for engagement.
Key Skills
Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok)
Strong written and verbal communication skills
Analytical mindset with the ability to interpret data and metrics
Creativity in developing engaging content and campaigns
Understanding of social media algorithms and trends
Ability to manage multiple projects and meet deadlines
Employment Outlook
The demand for Social Media Strategists is on the rise, with businesses increasingly focusing on their online presence. This trend is expected to continue, offering robust job prospects across various industries, including retail, professional services, and technology sectors.
Salary Range
According to Seek, Social Media Strategists can expect to earn up to $73,000* annually, depending on experience and qualifications.
*Source: Payscale
Common Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
Certifications in digital marketing or social media management
Experience with social media campaigns and tools
STUDY PATHWAYS
Getting the skills you need is simple by studying one of our information technology courses below.
*Sources: payscale.com.au and joboutlook.gov.au – All information is to be used as a guide only, and are accurate at the time of publication.
