Overview
A Social Media Campaign Manager is responsible for developing and executing strategic marketing campaigns across various social media platforms. This role involves crafting compelling content, analysing performance metrics, and optimising campaigns to enhance brand visibility and engagement. Collaboration with cross-functional teams, including designers and content creators, is essential to ensure cohesive messaging and branding.
Key Skills
Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok)
Strong written and verbal communication skills
Analytical mindset with the ability to interpret data and metrics
Creativity in developing engaging content and campaigns
Understanding of social media algorithms and trends
Ability to manage multiple projects and meet deadlines
Employment Outlook
The demand for Social Media Campaign Managers is on the rise, with businesses increasingly focusing on their online presence. This trend is expected to continue, offering robust job prospects across various industries, including retail, professional services, and technology sectors.
Salary Range
According to Seek, Social Media Campaign Managers can expect to earn up to $90,000 annually, depending on experience and qualifications.
*Source: Payscale
Common Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
Certifications in digital marketing or social media management
Experience with social media campaigns and tools
STUDY PATHWAYS
Getting the skills you need is simple by studying one of our information technology courses below.
*Sources: payscale.com.au and joboutlook.gov.au – All information is to be used as a guide only, and are accurate at the time of publication.
