Discover the daily job duties, in-demand skills, and common qualifications of a Digital Marketing Specialist. Explore statistics surrounding industry growth, employment opportunities, weekly hour worked, and salary potential.
Overview
Digital marketing specialists execute and optimise a company’s online marketing campaigns, working to increase brand awareness, drive traffic, and generate leads or sales. They are responsible for implementing digital strategies across various platforms — including social media, email marketing, paid ads, and content marketing — to reach the business’ target audience effectively.
Their role involves campaign setup, monitoring, and reporting, as well as working closely with content creators, designers, and marketing managers to ensure alignment with broader business goals. Specialists are often hands-on with analytics, SEO/SEM, and digital tools, making both strategic and tactical contributions to online growth.
Success in this role requires a solid understanding of digital marketing fundamentals, strong analytical thinking, and a proactive attitude towards testing and optimisation. Familiarity with ad platforms, analytics tools, and content systems is key.
Digital marketing specialists typically work within a collaborative marketing team or agency environment, using tools like Google Ads, Meta Business Suite, and SEO software such as SEMrush or Ahrefs.
With the continued rise of online commerce, demand for digital marketing specialists is strong — and growing.
Key Skills
Proficiency in digital marketing platforms (e.g. Google Ads, Meta Ads Manager, email marketing tools)
Understanding of SEO/SEM best practices and tools (e.g. Google Analytics, SEMrush, Ahrefs)
Strong copywriting and content creation abilities for digital channels
Experience with social media platforms and content scheduling tools
Analytical skills for tracking performance and ROI of campaigns
Basic graphic design ability using tools like Canva or Adobe Creative Suite
Excellent communication skills and attention to detail
Ability to work collaboratively and adapt in a fast-paced digital environment
Quick Facts
Digital marketing specialists are in demand across Australia, particularly in urban hubs like Sydney and Melbourne. Their full-time weekly earnings are on par with the national average, with strong employment prospects over the next five years.
Salary Range
$53,000 - $95,000 (Median: $70,000)*
*Source: Payscale
Average Weekly Hours
42 hours (vs. all jobs average of 44 hours)*
*Source: Job Outlook
Main Industries
Professional, Scientific and Technical Services; Media and Telecommunications; Retail Trade
Most Common Qualification Level
43% hold a Bachelor’s Degree
STUDY PATHWAYS
Getting the skills you need is simple by studying one of our information technology courses below.
*Sources: payscale.com.au and joboutlook.gov.au – All information is to be used as a guide only, and are accurate at the time of publication.
