Content Manager

Discover the daily job duties, common qualifications, and required skills of a content manager. Explore industry statistics surrounding employment growth, salary potential, and highest-employing sectors.


Content managers oversee the creative marketing materials used by business’ websites, social media channels, and promotional campaigns. This includes both written (i.e. blog articles and web copy) and multimedia content (i.e. videos and podcasts). These professionals typically work with an in-house creative team or source their materials from freelancers, and are responsible for ensuring a brand’s tone, style, and themes are applied and made consistent.

Skills in time management and organisation are key, as content managers are often expected to manage multiple deadlines, projects, and schedules. They are also required to keep track of new targets, style rules, and performance metrics, directing teams according to these guidelines.

In smaller companies,, a content manager may be responsible for creating most (or even all) of their business’ marketing materials.

As a subset of marketing managers, content managers can look forward to plenty of future opportunity. According to SEEK statistics, the industry is projected to experience a 21.7% job growth in the next five years.

Key Skills

  • Strong leadership and communication skills for guiding teams and freelancers through a business’ content needs

  • Excellent writing/editing skills for proofreading or developing online copy

  • Marketing expertise; including extensive knowledge of common tools, practices, strategies, and their business’ market insights

  • Strong understanding of social media and SEO practices

  • Basic project management skills for handling multiple deadlines and projects

  • Creative ideas; able to find innovative ways of capturing audiences and improving content quality

Quick Facts

Content managers can find work in most regions of Australia, with New South Wales and Victoria currently holding the largest share of workers. Weekly salary potential is currently higher ($1,737) than the all job average ($1,460) with most employees working full time.

Salary Range

$54,000 - $95,000 (Median: $68,000)*

*Source: Payscale

Average Weekly Hours

44 hours (vs. all jobs average of 44 hours)*

*Source: Job Outlook

Main Industries

Professional, Scientific and Technical Services; Wholesale Trade; and Retail Trade

Most Common Qualification Level

49.5% hold a Bachelor’s Degree


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*Sources: and – All information is to be used as a guide only, and are accurate at the time of publication.